We live in a century of social media and internet. Here, VR (virtual reality) AI (artificial intelligence), fake personalities are almost as common as real people. But how do identify who we are communicating with? What are the habits, patterns, performative elements that we can establish in order to proof that a person on another side of the computer is actually a person? Working in digital agency, while developing web sites, we often implemented messengers, which are a source of communication between the client and the company. Usually, messengers are set with basic questions or are coded in a way that helps them find words that they are familiar with and propose a reply that fits customer’s question. If messenger’s bot came across a question that he was unfamiliar with, he would propose to call a hot line and clarify inquiry with a live assistant. Messengers created by our agency were usually named after someo...
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Theatre has always relied on the audience and the relationship between performance and the audience. A show, a play, any type of performance requires attention from the observers, that is one of the reasons what makes it special and valuable. Actors thrive on the reaction that they receive, just as they perform worse if the audience is not responsive. It is just a nature of theater or, probably, any kind of performative art. During the production of Oil I realized that sometimes the audience doesn’t know what they sign up for until the play starts. Their expectations are specific, not all of the audience members are open-minded, some are conservative, some are racist, etc. Therefore, only when scene 1 starts they get full understanding of what they actually came to see. Oil has lots of moments where actors perform sexual attraction and this is where audience can find themselves misun...
Nowadays, attention economy and surveillance capitalism became a new platform for selling clothes, make-up, gadgets, and other types of goods. In this post, I would like to take a closer look at attention economy from the angle of social and mass media which include famous actors, singers, bloggers and other people, who we call celebrities. 21 st century is a century of television, stream TV, Instagram, mass production of films, enormous quantity of different music, you name it – we have it. Population of the world has a vast amount of choices what to listen to, what to read, what to watch. With this tendency and freedom of surfing the internet, increases the curiosity of following those “stars” who we view on the big screen or listen on Spotify while getting to work. We are the generation of dreamers, we are also a generation of “wannabes”. Not only young teenagers from the middle class look up to Taylor Swift, but also there is that ol...